Can common names help avian subspecies conservation?

What’s in a name? William Shakespeare’s question is as valid for conservationists today as it was for the crowds gathered in the Globe theater more than 400 years ago.

Recognizable common names are often critical for species protection, but subspecies miss out on this public perception benefit. A new paper argues that standardized English names are key to conservation success for Australia’s fantastic avifauna, and creates a definitive list for every subspecies on the continent.

Read the full story on the Cool Green Science blog.

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